American First Finance is a private financial services organization focused on consumer lending and credit programs, with a presence in Fontana, California, at 10466 Redwood Ave. The entity operates within the broader fintech and consumer finance landscape, providing financing solutions tailored to retail and service providers through partnerships with merchants. Its activity centers on facilitating customer access to payment options, often aimed at underserved segments, and integrating underwriting and point-of-sale financing to support merchant sales. Historically, the firm established operations in the early 2010s and has since positioned itself as a specialized lender within the consumer credit space, emphasizing flexible payment structures and merchant partnerships. The organization’s primary functions include underwriting, merchant onboarding, and administering financing programs that enable consumer purchases while coordinating with retail partners to drive conversion and order value. Operational scope appears to be regionally anchored, with activities linked to the Fontana area and broader California markets through local partnerships and outreach.
Address
10466 Redwood Ave, Fontana, CA 92337
Phone
(909) 82 91 749Better than 17% of providers in Fontana
Links and information about American First Financial:
Not BBB Accredited. Financing in Fontana, CA. See BBB rating, reviews, complaints, and more.
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www.linkedin.com70 reviews and 4 photos of AMERICAN FIRST FINANCE "i will never use this company ever again!! i made a purchase of $2,500 @ $120/ month, nope!! what i was not told was my $2500 was going to have $5,000 added at 120% interest!! really??!! over $7,000 for a $ 2500 bill that was suppose to be paid soon?? nope!! $90 / month was to my $2500, then $176/ month added for interest .... do not go with these people, they rob you, keep the real amount from you and lie about it!!!"
www.yelp.comAmerican First Financial is a verified financial service provider. This means we have confirmed their business information, contact details, and they have received customer reviews. You can trust this provider for your financial needs.
Find answers to common questions
American First Financial is listed as a financial service provider in Fontana, CA and must follow both state and federal regulations that apply to this type of business. As with any financial provider, you should review the agreement carefully before signing, make sure you understand all fees and repayment terms, and only use official contact details from this page or the company's own website. Avoid sharing personal or payment information with anyone who contacts you unexpectedly and, if something seems unclear, ask American First Financial to explain the terms in writing before you proceed.
To improve your chances of getting better terms from American First Financial, be prepared with accurate information about your income, existing debts, and the amount you really need to borrow. If possible, check your credit history in advance, avoid late payments on other accounts, and consider offering collateral if the product allows it, as stronger overall finances can help you qualify for more favorable rates or fees. It's also a good idea to compare American First Financial with other providers in Fontana and to ask directly about any current promotions, loyalty benefits, or ways to reduce the total cost of your loan.
American First Financial has a rating of 1.3, which is better than 17% of providers in Fontana.
Requirements can vary by product, but for most visits you should be ready to bring a valid government-issued ID, proof of income (such as recent pay stubs or bank statements), and proof of address like a utility bill or lease. If you are applying for a title or secured loan, you may also need the vehicle title, registration, and insurance details, along with any other documents American First Financial requests. It is always best to call ahead using the phone number on this page so American First Financial can confirm exactly which documents you need for your specific situation.
In addition to its primary service, American First Financial also offers: Loan agency.